Baidu’s White Paper about website page quality

A web page’ quality is the ability to meet the needs of user’s measure, it is an important basis to determine the results of the search engine ranking. On the basis of the relevance between the page content and user needs, if the content is complete, if the page is beautiful, if it is a user- friendly, whether the source is from the authoritative professional and other factors, which together determine the page’s quality level.

Introduction

A web page’ quality is the ability to meet the needs of user’s measure, it is an important basis to determine the results of the search engine ranking. On the basis of the relevance between the page content and user needs, if the content is complete, if the page is beautiful, if it is a user- friendly, whether the source is from the authoritative professional and other factors, which together determine the page’s quality level.

For search engines, the quality of website pages presented to the users Impact directly the final search performances, which impact also the  experience of final users. For the majority of webmasters, the fact to enhance the quality of the website content is helpful to get a good ranking in search engines and attract more users, acquiring more traffic.

On basis of the user experience on different pages, baidu developed a set of criteria to judge the page quality. Based on this criterion, baidu give more presentation opportunity to the high qualified, meanwhile pressure the bad-quality pages.

Currently, in the internet world, there is only 7% websites can be considered as high quality pages. Baidu , as the largest Chinese search engine, hope to establish a good internet ecosystem and better service for the users under the collaboration with all the webmasters.

In addition, the search engines were relatively closed before, the webmasters  tried to understand  the pages ranking criterias through continuous exploration. The actual white paper aims to open Baidu page quality criteria in regard to owners to provide a reference, hoping to generate  more and more high-quality content. On one hand, satistying the needs of user, on the other hand, bring traffic to the websites , so that to achieve win-win situation.

The dimensions of the page quality measure

In measuring the quality of the website pages,  baidu will consider from the following three dimensions to give a quality score. We will introduce one by one the 3 dimensional features which effect page quality judgment below:

  •  content quality
  •  browsing experience
  •  accessibility

The website which has a smooth access, a high-quality content and a good web browsing experience is high-qualified. Conversely, any problem of the 3 dimensions will affect the overall quality of the web. We give the detailed description about the 2  dimensions about content quality and accessibility.

Content quality

 

For different types of page, there are different evaluation criteria.

  • Homepage : navigation links and recommendations should be clear and effective.
  • Article page :  il can provide clear and complete content, better illustrated by photo.
  • Product page : il should offer a complete product information and real effective purchase entrance
  • Q& A  page:   Provide a valuable reference answers
  • Download page :  if it has available download entrance, whether with restricted access, whether resources are effectively.
  • Documentation page: If it is available for users to read, whether with restricted access.
  • Search results pages : The revelance between the search results and the users’ needs.

 

Accessibility

Baidu will judge the accessibility of the website from the normal open , restricted access and the effectiveness .  only for the website which can be opened normally, they can be referenced and ranked. For the pages with restricted access, baidu will observe by other dimensions, if the pages are obsolete, il will be delected form the database.

 

Baidu give some suggestion for the webmasters.

  •  consider principlely the users when designing the websites rather than the search engines.
  •  put the user experience as the top priority
  •  creating content according to user needs
  •  consider more on how to make your websites a uniaue value.
  •  having a forward- looking eyes, too many advertising is harmful to your website performance .
  •  remove the low-quality content as soon as possible.
  •  don’t attempt to deceive the users and search engines in any way.

For more information, please visit Baidu webmaster tool platform.

 



Leave a Reply