Do you know the real Alibaba?


“For most of the westerns , Alibaba becomes more and more familiar. On 19  Septempber 2014, Alibaba’s shares began trading on the NYSE , this is a remarquable moment for Alibaba group .

Along with the increasing popularity of Alibaba in the worldwide, many people show the interests for this china located internet giant.

What do Alibaba do really? What is the structure organisation about the group? How could it be the biggest e-commerce platform in China even soon in the global world?”

Alibaba : Remove the obstacles for the businesseman in the world! 

Alibaba is founded in the end of 1998 in Hangzhou . The mission of alibaba is to simplify the way to do business , it’s also the company culture that Alibaba respect since the foundation.

Jack Ma, the founder of Alibaba , is almost a gourou in China nowadays, his histories encourage many chinese young people and he becomes  a China dream’s representative person. Based on his deep understanding of the chinese market, he lauches the concept to creat a platform to promote the business to business for small and medium sized company. That was the origin core service of Alibaba group. With the developement , Alibaba expand his business model , it’s not limited in the B to B platform but also have installed  the C to C ( Taobao) and B to C ( Tmall) platforms for e commerce . Additionaly, it created also on- line shopping search engine – and the third party online payment platform alipay.

What the affiliated entities of Alibaba? 


 I would like to introduce firstly the most familiar entity of Alibaba for most chinese people.

In fact, most of the chinese know firstly Taobao and then Alibaba . Taobao is China’s largest C to C onling shopping platform, created in 2003, it offers a variety of products for retail sale. It is very similar to ebay , the american giant of C to C platform.

Taobao has currently nearly 500 million registered users, has more than 60 million visitors a day fixed, the registered products has exceeded 800 million, every minute has 48 000 goods been sold en average.

Taobao has formed its own ecosystem ,its principal revenue come from the adversting position, due to the numerous of products registered on taobao system,  taobao has created its own algorithme for his internal search engine. For the e-shop who do not want to pay the expensive adwords to taobao, they should know the ranking ruels , and we recommand them to consult a special expert SEO agency to do that.

Yes, SEO is not only for Baidu , it’s also a technique useful to adapt the e-commerce platform such as Taobao.


Compared to Taobao, which is focused on typical chinese local market, Tmall  is much more international and more famous for the foreigners. was first introduced by Taobao in 2008 as Taobao Mall , simlifily      called Tmall .  In June 2011, was separated from Taobao and          became independant.

Tmall is dedicated to creat a B to C platform to differentiate from taobao’s C      to C model.   On Tmall, all the merchants are either brand owners or authorized distributors. Brands that currently have stores on include P&G, Adidas, Uniqlo, Gap, Nine west, Reebok, etc. currently features more than 70 000 international and chinese brands, there is more than 180 million buyers. Tmall ranked number one among all chinese B to C retail websites .

If you want to do e-commerce in China and you are a international  brand , Tmall is a channel that you could not to ignore.

etao Etao is another entity which is separated from Taobao in 2011 , it’s an independant shopping search engin

Etao declared that it has indexed more than 5000 E commerce supplier , and Etao is the biggest shopping search engin in China . But Etao has been controversial for his  bias on Taobao and Tmall, the search results is more favourable for the merchants of Alibaba family.

Howerver, etao is the major portail for searching the e- commerce item.




alipayAlipay is a third-party online payment platform with no transaction fees. It was lauched in 2004 with more than 500 million user accounts , it’s undoubtedly the first online payment in China today.

Alipay provides an escrow service, in which consumers can verify whether they are satisfied with the goods before transfering the money to sellers. This service garuantee the rights of consumers and help building the consumer confidence in internet world and therefore promoting the booming of e commerce industy.

Alipay operates with more than 65 financial institutions including Visa and Mastercard to provide payment services for Taobao and Tmall as well as more than 460 000 chinese businesses. Internationally, more than 300 worldwide merchants use Alipay to sell directly to consumers in China.

Nowadays, Alipay has penetrated into every aspect of the economy industry, you can pay the taxi by Alipay, you can pay your moblie fee , electricity by Alipay, you can even use it as a payment method for supermarket!

Alipay is not only a online payment, it becomes a common means of payment in the material world.


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