SEO in China: by the siege tactic?

“When we do SEO for a website, is it limited to make the keywords in the first ranking? Absolutely not, especially for the corporate websites, our mission is not only to make the keywords in the front of the ranking, but also contribute to the brand recognition.

Most of the corporate’s websites  has only hundreds visitors every day, among the the visitors , there is  the traffic come from the adwords, and also from other channels , therefore, the traffic for the selected keywords on the homepage is very little. ”

What is so-called SEO siege tactic?

When we do SEO for a website, is it limited to make the keywords in the first ranking? Absolutely not, especially for the corporate websites, our mission is not only to make the keywords in the front of the ranking, but also contribute to the brand recognition.

Most of the corporate’s websites  has only hundreds visitors every day, among the the visitors , there is  the traffic come from the adwords, and also from other channels , therefore, the traffic for the selected keywords on the homepage is very little.

Perhaps ,you will think of the long tail . That is quite good, but for a corporate website, we need at least 2 months to increase traffic to your site by using long tail.

For the small and medium entreprises it’s hard to produce brand effect by its own website, so what we discuss today it how to make a siege tactics SEO .

The objective of siege tactics is to increase the brand coverage and to achieve the purpose of branding and profitability.

How to enhance the keywords coverage through SEO siege tactic ?

The Optimization of a website usually requires a lot of keywords, but we could hardly make all these keywords on the first page of results of the search engines, so we have to rely on third-party platforms to leverage some of the keywords.

What are the platforms useful  in China ?

Baidu family ( Baidu library , Baidu knowledge, Baidu forum)

High weights forum system ( Tianya, Douban, and others)

How do we operate ?

Firstly,  post some articles  or comments  to obtain the accurate traffic.

In the early days of SEO for a website, we have almost no keywords indexed except the brand name .  By using  the siege tactic , you can get some new visitors through other keywords , which ensure to get some traffic before the main keywords being ranked.  Generally, the visitors who come to our websites is those who have already viewed our information , so they are all accurate traffic.

Secondly, do the long tail words, creat the brand influence.

Imagine it, if your brand name can pop out while a keyword exposure, the brand image will be printed on the minds of potential users day by day, over the time, they will search our websites and become the accurate traffic .

Finally, work on the negative words to prevent the negative effect 

One of the principal raison that we do SEO Siege tactic is to capture in advance the potential negative information of the brand . More precisely, when the customers want to know more about your brand, we can make sure that even the negative requests can bring positive effect.

For example, there is often someone doubts the credibility of a new brand , they would like to ask the questions like:  Is SEO research center a cheater? How about SEO research center? Etc . According to these tendance, we can creat some content around these requests and give the right information , so that we could minimize the impact of the negative information.

In conclusion, doing SEO can not focus only on the ranking of the website , we should consider also  the brand image. Doing well in advance the SEO siege tactics is very important for a new brand, content + SEO siege tactics is the foundation of success.



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