The top keywords in 2015: Google vs Baidu

“As usual, in the end of the year, it’s the moment to summarize.

Google has recently published the lists of the top keywords in 2015, meanwhile Baidu, the first search engine in China has also issued its  annual keywords trends for this year,whereas  the result is totally different.

Let’s look at the difference between the 2 giants.”

Google has recently published the lists of the top keywords in 2015, meanwhile Baidu, the first search engine in China has also issued its  annual keywords trends for this year,whereas  the result is totally different.

Let’s look at the difference between the 2 giants.

 

Google

In 2015 Hot Google search list, the hottest search is Lamar Odom, the most popular consumer technology product is iPhone 6s, the most popular movie is Jurassic World and the hottest news event is Charlie Hebdo.

Here below is the list for the Global searching tendence.

  1. Lamar Odom
  2. Charlie Hebdo
  3. io
  4. Jurassic World
  5. Paris
  6. Furious 7
  7. Fallout 4
  8. Ronda Rousey
  9. Caitlyn Jenner
  10. American Sniper

Among the 10 keywords, there are 3 concerning the film and 3 keywords are  about the celebrities, there are  2 terms concerned  with the terrorist attacks taken place in paris. According to this tendance, we can find that all the hot event such as paris attack can undoubtedly generate the attention in the worldwide scope.

 

Baidu

Baidu has released last week the “2015 Annual Baidu Boiling point hot search list”

Compared with Google’s hot search list,  baidu’s  boiling point hot search of the 2015  appear more entertaining. For exemple, the first row of the hot search word is actually the name of a game, the fastest rising hot words is also the name of a TV series.

baidu-topwords-2015

The table regroups the 8 categories  of top keywords.

In the first row, from left to right, the categories are:

  • the annual event
  • the annual TV series
  • the annual TV shows
  • the fastest rising hot keywords

In the second row, from left to right, the categories are:

  •  10 spotlight people
  •  10 hottest searching words
  •  10 popular universities
  •  10 popular touriste sites



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